Vardaan Infosoft : Digital Marketing, A Booming Career Option

Do you see those attractive Web banner ads, Video campaigns, Mobile apps, Informative blog posts quite often while surfing the net? All these are nothing, but different forms of Digital Marketing!

Digital marketing sector has suddenly become quite popular in the web world. To define digital marketing in simple terms, it is the promotion of brands and products with the help of electronic media. The major difference between digital marketing and traditional marketing strategies is that digital marketing will help you analyze and understand your market campaigns in real time.

If you are considering digital marketing as a career, you should go for it with an open mind. You should be flexible so that you can adapt with the market well and update yourself as per market requirements. Common roles that you can get in the field of Digital Marketing include:

Digital Account Manager
Social Media Manager
E-commerce Manager
SEO Analysts
Affiliate marketing specialists
Email and SMS marketing specialists
Content Marketing specialist
PPC Manager
To get into Digital Marketing, you need to identify your interests and strengths in order to make a right decision to specialize into a particular area of Digital Marketing. Yes, it is good to get a basic and general knowledge of all the areas encompassing digital marketing, but specialization in one or more fields is the need of the hour.

It is very surprising that this is the state of affairs in the country, because the opportunities for a Digital Marketing professional are huge in India right now. This is not just in terms of career growth opportunities, but in monetary terms as well. A fresh graduate can easily obtain a role with a salary close to 25K per month, while experienced professionals can command remunerations in the range of 20 lakhs per annum.